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Everyday I get a treat from Daily Candy Los Angeles Stepmom hd , a free e-mail newsletter, in my inbox. Something new and stylish that is happening in and around the city. Friday’s candy took a different direction however. Not a new bar or t-shirt company, but a new service that is so desperately vital for fledgling small businesses.

Trade a Favor is a new service offered as an application on Facebook, that allows users to barter services with one another, no cash involved. Are you a great writer but have no idea where your unpaid bills are hiding? Trade out your copy-writing services for a professional organizer or a bookkeeper!

In order to grow our businesses, we must be focusing only on our highest impact producing activities. So if you’re not great at something or there is a task that just takes up too much of your time, you could either hire someone to help you out OR you can just make the trade.

Log on to your Facebook account and add the application today to start. While your there, join the Los Angeles Small Business Owners group in order to network with local entrepreneurs and hear about the latest events in Los Angeles.

Let me guess?

As a small business owner you’ve got 25 things on your ‘to do’ list.  Number 26 is “clean out email inbox”.

If you want to make use of all of the thousands of emails still sitting there and expand your network exponentially RIGHT NOW, check out this application from LinkedIn.

You can download a LinkedIn dashboard that will sift through your inbox, cross check to see if those senders are already in your Outlook Contact list and if not, it will add them.  Then, it will cross check again to see if you have connected with those people on LinkedIn.  I trippled my network in 30 minutes!

Unfortunately, you still have to deal with Number 26…at some point.

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What is on your To Do list that you just won’t

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There is a big difference between can’ts and won’ts- I’m talking about wont’s - What task do you have on your list that you just will NOT complete? 

I was reviewing my list the other day and realized that the same one item just sits there week after week. I keep transferring it on to new “To Do” lists and I keep conveniently avoiding it. What is going on that I will not just sit down and tackle this item on my list? After some consideration, I see what is at the root of my denial….it’s fear.

I am not afraid that I can’t accomplish the task, or I that I won’t know how to do it, I am afraid of the change it will cause. Now the most ridiculous thing about that statement is that the change I am referring to, is for the good! Accomplishing this “To Do” will bring me more clients, more profits and will grow my business. But change, no matter how good it is, is not always easy.

• Did you know that nearly 1/3 multimillion dollar lottery winners become bankrupt in just a few short years after they’re big win?
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Why does this happen? Continue reading →

I get so much direct marketing crap online and in my physical mailbox.  Most small business owners use the “spray and pray” approach to promote their wares by throwing a few promotional lines on a postcard and sending it to thousands of people.  No wonder they become frustrated and reinforce the belief that “this stuff doesn’t work”  Duh!

Think of a lamp with diffused light spread throughout a room. It’s nice, soothing and subtly stated, hardly powerful, focused or intense.  At the other extreme is a laser, intensely focused, concentrated, which can cut through anything.  Ok, hold that visual in your mind….yes, like a laser.

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That’s how you want to direct your direct marketing:  When you try and talk to everyone, you’re like a lamp.  And you end up talking to no one.  By focusing laser-like on the emotional needs and wants of your ideal client you can talk to them in a manner that excites them and sends the message that you know how to make their life happier with what you do.  Be laser-like in really understanding why people buy what you do.

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The economy is facing some challenges, no doubt about it. But now is not the time for small-business owners to develop a “recession” mindset. Here are five tips to help you create your own  success while everyone else is expecting the worse:

1. Start spending: It may sound counter-intuitive, but hard times call for you to increase some of your expenditures. For example, if sales is the lifeblood of your business, you should consider adding to your sales team by staffing up or investing in a product that could make your sales process more efficient. Or, you could boost morale and positive energy within your sales team by raising commissions for top performers, or giving them gifts that they will appreciate, such as tickets to a sporting event or a concert.

Obviously, this does not mean you should increase spending across the board. Rather, make spending decisions with your customers in mind. For example, if you run a coffee shop, consider going from two baristas to three because your competitors are likely trimming their staff, and you could gain customers who don’t want to wait in a long line.

2. Make friends: A friendly phone call or two to your vendors and creditors is very important at this time. Building rapport and camaraderie with your suppliers can be crucial if your own customers are slow to pay. If you have built a solid working relationship with vendors, in some cases you could ask them to lengthen your payment cycles from 30 days to 90 days, or renegotiate rates.

Keep the phone lines open to your bank as well, and be sure to have a plan in place if you need loans in the near future. If you don’t already have a strong history with your bank, it may be to your advantage to take out some small loans and pay them back on schedule to strengthen your credit.

Continue reading →