It’s so interesting how people procrastinate. We received almost as many marketing tip submissions the day after the deadline as we did the whole 3 weeks prior…why do people wait? If you want to change your results you must change your actions. Check out this video to see if you still have a chance to get your submission in.

buy Neon Genesis Evangelion The Day Of Second Impact mp3

Legends of the Fall psp

Small business owner who have not fully grasped the concept of the importance of understanding who their ideal client is ought to be looking at some of the top tier companies in various high-profile industries and how they are marketing to very specific ideal clients.
Continue reading →

As we continue our March series on identifying your nice market, we feel compelled to continuously show you classic small business marketing mistakes.  Here’s a big one:   Not knowing why your client WANTS your product or service as opposed to why they NEED your product or service.  There is a big difference.  This week we’ll post a video on it, but here’s an article that will get you started.  This is a repost from our founder, John Assaraf last year:

The Difference Between Demographics and Psychographics

Dracula’s Guest dvd

by John Assaraf

When it comes to finding your ideal client, there is a basic principle that you must remember. Your prospects buy what you sell because they have specific needs or wants. Your job as a business owner

is to know, understand and deliver the solutions for those needs and wants, which will differ depending on each specific business. Therefore, it’s critical that you know exactly what your prospect’s needs and wants are. If you distill it down to one significant purpose, it would be to create a match between your buyer and your product or service.

There are two primary categories of information that will assist you with this determination.

Continue reading →

Just this past Wednesday, as many Angelenos were heading home after a long days work, a select group of smart-minded LA small business owners gathered for the monthly O.N.E. (OneCoach Networking Event), which was once again held at the inspiring entrepreneurial work space of BLANKSPACES, designed and owned by Jerome Chang.
Continue reading →

Dawn of the Dead trailer

I was inspired to blog today about an email I received from a client who is in a dark place regarding the state of his business.  He writes: “I’m on the verge of tears alot so I hide.  I haven’t been in this situation before.  I am in uncharted waters, working to figure out how to pull it all together.” Continue reading →