Identifying your ideal client and your niche market is the basic foundation upon which every successful business is built. Below you will find 7 tips that are guaranteed to improve your business if you apply them.
Tip 1: Understand What Your Ideal Client Really WANTS
One of the biggest delusions that most small business owners make is the belief that everyone is my client. Not true! In fact when you try to market to everyone, you end up marketing to no one.
An additional belief that many small business owners have is that knowing the specific demographic information, such as age, sex, marital status, zip code, etc. is adequate knowledge in knowing who my ideal client or niche market is. This is also not true.
This type of demographic information only tells us the type of client that has a need for your product or service. You don’t want to be selling to a client that needs your product in as much as you want a client who has a want for your product or service. The distinction between needs and wants is huge and one that warrants some additional discussion. Continue reading →
Here are 2 of the latest marketing tip submissions from our contest. You can get more tips, or enter your own for the chance to be published in our upcoming book ‘Small Business Marketing on a Milk Money Budget’ 365 Powerful, Cutting-Edge—and Affordable—Marketing Tactics
Every Small Business Owner Needs to Know. Watch this video and find out!
Ever wonder what our offices look like? Want to see Spencer in action? Watch the video below and check out our free offer at www.CreateYourNiche.com. tulasi
Start developing your niche today. Star Trek: Insurrection trailer In today’s economic climate, it is more important than ever to find your waiting pool of eager buyers. We’ve produced a 9 page white paper aimed at getting you started. Our goal is to keep our members prosperous in these times.Dracula’s Guest video
We’re devoting many of our March posts to the importance of playing in a very specific niche market and an ideal client. This is a great piece to launch our series. Now more than ever, every small business owner needs to be identifying their niche market.
Have you ever wondered how so many beauty salons, web design companies, attorneysRomper Stomper rip or Mexican restaurants can exist in the same geographic area? Especially in small populated areas? Maybe the demand is high. Or, perhaps some of these businesses have set themselves apart by targeting a niche market. Continue reading →
