are hosting a series of webinars specifically designed to skyrocket your revenue and flood your business with all the clients you want and can handle. Each webinar will focus on a very specific business growth fundamental, and most will include live interviews with actual small business owners just like you who used these fundamentals to dramatically grow their businesses. They will tell you exactly how they did it, and we’ll help you apply it to your business as well.
Check out the calendar of calls by clicking here and then register now to receive complimentary invitations to these weekly Webinars for the rest of 2009! (And if you miss one, you’ll still have access to the recording.)
Here are 2 of the latest marketing tip submissions from our contest. You can get more tips, or enter your own for the chance to be published in our upcoming book ‘Small Business Marketing on a Milk Money Budget’ 365 Powerful, Cutting-Edge—and Affordable—Marketing Tactics
Every Small Business Owner Needs to Know. Watch this video and find out!
or the 80/20 rule, John explains that in order to grow your revenues and profits you CANNOT allocate the same amount of time to all of your business activities.
“Suppose your business has 50 different activities, such as sales, marketing, operations, finance, research, customer service and so on. According to the Pareto Principle, 20 percent of those activities will generate 80 percent of your revenues. Conversely, 80 percent of those activities will generate only 20 percent of your revenues. Doing the math shows that 10 out of the 50 activities will produce four-fifths of all the income your business generates.
Now, assume that your business takes in $100,000 a month. According to the Pareto Principle, 10 of your 50 activities would account for $80,000 of your monthly revenue, which works out to $8,000 per activity. Conversely, 40 of the activities would produce only $20,000 each month, which pencils out to a paltry $500 per activity. Sixteen times 500 equals 8,000, so your top 10 revenue-producing activities are 16 times more effective than the bottom 40.
Suppose you took it even further and moved the 80/20 ratio to 90/10, so that only 10 percent of your activities produced 90 percent of your revenues. That would make you 81 times more effective than you currently are. Merely by focusing your time and attention on the five or ten activities that have the highest impact on your business, you can increase your revenues and income by 16 to 81 times!
, and you can also email me for an accompanying activity worksheet so you can start implementing this strategy and growing your revenues by 16 times right now!! spencer@worksmartla.com
