We’ve just launched seven powerful business growth strategy videos that will help you attract more clients, drive more cash and grow your business even in this recession! You can receive them for free by going here…
Here’s what you’ll learn in these seven free videos …
* The Right Mindset To Grow Your Business - Using The Natural Laws of The Universe
* Attract More Clients - Discover The Ideal Client That Will Make You Wealthy
* Automatic Wealth - Using The Unlimited Potential of Your Sub Conscious Mind
* Your Client’s Decision Making Process - Finding The “Hot Buttons” That Compel Your Prospects To Buy From You
* Accelerating Your Manifestation - The Neural Reconditioning Process
* Elevator Pitch - What To Say In Less Than 10 Seconds That Move Your Prospects To Buy What You Sell
*Marketing That Works - How To Create Competition-Crushing Marketing
It’s so interesting how people procrastinate. We received almost as many marketing tip submissions the day after the deadline as we did the whole 3 weeks prior…why do people wait? If you want to change your results you must change your actions. Check out this video to see if you still have a chance to get your submission in.
Just this past Wednesday, as many Angelenos were heading home after a long days work, a select group of smart-minded LA small business owners gathered for the monthly O.N.E. (OneCoach Networking Event), which was once again held at the inspiring entrepreneurial work space of BLANKSPACES, designed and owned by Jerome Chang. Continue reading →
Looks like we have a new international phenomena on our hands. Unless you are really living in the dark, you have probably seen the media madness that is following the vampire movie “Twilight” and it’s cast. Thousands of teenage girls are swept up in the frenzy, packing malls, retail stores and movie theaters just to get a piece of this movie for themselves.
Now, if you have been reading this blog, you’ll know that one of our favorite business growth strategies is to create partnerships or joint ventures. Using your products or services to support a complimentary product or service is a tremendous way to increase your brand awareness by getting in front of a completely new customer base.
The City of Industry clothing retailer, Hot Topic, Inc. has sunk their teeth in to a JV relationship that has its third quarter net income up 11% vs. the same period last year. This rise in sales is directly related to a licensing detail between the “Twilight” movie and the Los Angeles retailer. According to Joel Russell’s article in the LABJ, Hot Topic, “has long tried to shed an image as a seller of goth clothing and become a mainstream store for young buyers…Sales peaked leading up to the film’s release, when stars signed merchandise in Hot Topic stores around the country.” If the “Twighlight” book series continues to be converted to the big screen, the company can for see a very bright future ahead of itself.
Are you stuck in a sales slump? Do your customers only see you in one light? Are you searching for ways to market your other benefits to a new group of consumers? Keep your focus on potential partners out there with the same message and customer base that you want to reach. Strategize all the opportunities that both parties could receive from the partnership and then create a winning proposal to present to your prospect. Now is the time for creativity and everyone is looking for ways to grow their businesses. If you can show them how your partnership can create mutual growth, then you have just found your new bloodstream (sorry, I just couldn’t help myself!). buy synthroid
I stumbled upon this great article by Sarah Caron, which I found to be so empowering for all small business owners right now. It is very easy to get wrapped up in the “gloom and doom,” of our current economic conditions, however, this mentality is not healthy for your business. If you buy in to the idea that you can not grow your business right now, then…you’re right, you probably can’t. But what if you changed that beleif? Do you think that with a different belief, you could produce a different result? These 14 companies did it, so can you.
14 Big Business that Started During a Recession
By Sarah Caron | November 11, 2008
It might seem counterintuitive to start a new business when the economy is in the dumps. But a recession can actually be the ideal time for launching a company. In fact, many well-known and successful organizations were born during an economic slump.
Why do these companies succeed? Usually it’s because the founders recognized a market need and filled it. Identifying that need — whether it’s related to entertainment, travel or even streamlining how businesses operate — is the key to any thriving enterprise, regardless of the economic climate in which it begins. The following major corporations made it big during recessions by doing just that.
Hyatt Corp. opened its first hotel’s doors at the Los Angeles International Airport during the Eisenhower recession (1957 to 1958). The chain rose to worldwide fame in the following decades and now operates more than 365 hotels in 25 countries with premium services such as wifi hotspots.
with its flame-broiled burgers, is another recession startup. The company began in 1954 when James McLamore and David Edgerton opened a Burger King restaurant in Miami, Fla. During another recession in 1957, the company introduced its successful signature burger — the Whopper. Today, the company operates more than 11,100 locations in 65 countries.
IHOP Corp.is another star from the Eisenhower recession. The first restaurant in the now national chain opened its doors July1958 in Toluca Lake, Calif. Owners Al and Jerry Lapin were at the helm of the fast growing company, which began franchising just three years later. Today, there are more than 1,300 locations across the U.S.
When times get tougher and cash flow gets smaller, consumers get more creative. Especially those consumers with luxurious appetites. One niche that seems to be flourishing during these leaner times are the thrift, resale and vintage shops.
Designer consignment stores such as The Way We Wore, who boasts such labels as YSL and Halston, has seen a 22% increase in sales over last year while DecadestwoVan Nuys Blvd. dvd , who carriesonly the creme de la creme of vintage designers reports sales are up 45% from last summer. These stores are not only seeing more shoppers coming in, but also more consignors looking to sell off last year’s Louboutin’s. Both parties win, the stores get an influx of new pieces to keep all their new customers engaged and the sellers get nice little return on their expensive investments.
, “The great purge in L.A.’s closets has also translated into healthy sales at charitable thrift stores, including the Salvation Army and Goodwill, as well as secondhand outposts such as the Buffalo Exchange in Highland Park and Santa Monica…Sales at the Salvation Army stores in Santa Monica are up 7%-12% from the previous year.”
So…please don’t tell me NO ONE is making money right now. I know it seems tough, but if we just get a little creative, we might find there is opportunity right under our noses…or at least in our closets!
To breathe some life back into the Los Angeles small business community, OneCoach™, BLANKSPACES, and Ameriprise Financial have joined forces to offer a FREE Business-Growth Workshop that will reveal the secrets that EVERY business owner MUST know to not only survive this economy, but thrive!
$675 valued event - Saturday October 18th from 8:00am - 1:00pm @ BLANKSPACES, 5405 Wilshire Blvd.:
• Complimentary breakfast and lunch and business growth workshop
• Additional Financial Strategies Workshop for the Small Business Owner hosted by Ameriprise Financial
• 20 free hours at the BLANKSPACES Work Bar or 10 free hours at a BLANKSPACES Work Station.
• 60-minute Business Growth Assessment with a OneCoach Business Advisor
• A coupon for 1 free hour of BLANKSPACES conference room time, compliments of FreshBooks accounting software
The great thing about being a small business owner is that you have no one to answer to - the challenging aspect of being a small business owner, is that you have no one to answer to…yikes!
A common mindset of small business owners is ‘I don’t need any help, I’m running my business and I’ll do it myself”! Well, sometimes it can be scary running a business, wearing all the hats, just scraping by, worrying about whether you’ll get out of the red - but guess what, it’s ok to admit that you don’t necessarily know everything.
Successful small business owners know when to call on their resources and look outside the box for assistance. They know how to attract more clients and keep their existing customers engaged and spending despite the conditions of the economy. The top 1%, those that are making over $5 Million in revenues a year, get to where they are because they’ve learned what to do and how to do it from other successful entrepreneurs.
You can be in business for yourself but you don’t need to be by yourself - for more info on this opportunity, click here.TMNT ipod
Playboy magazine editor-in-chief and legendary host, Hugh Hefner, has announced that the free ride is over. Private parties at the famous Playboy Mansion will now come with a price tag anywhere from $5000 - $25,000 an event, depending upon the event and the celebrity guest list. If you’re looking for Halloween plans, the mansion is now selling tickets starting at $10,000 for their celebrity and playmate-studded affair!
Playboy Enterprises is indeed feeling the pinch on the economy. With the company losing money from the poor performance of its DVD, cable TV and print division and with a stock trading at under $3.50 a share as of the beginning of October, the organization is looking for ways to cut costs and increase revenues. While online advertising, licensing deals and sponsorships are avenues they are using to boost sales, Playboy Enterprises is going to capitalize on its renown parties to generate quick cash flow.
And why shouldn’t they? These parties are world renown, are attended by the hottest celebrities and of course, are highlighted by the famous Playboy bunnies. I don’t know anyone who would ever turn down an invite to this fantasyland…I am obviously not hanging out with a very puritanical crowd.
What can you turn in to an additional revenue stream for your business right now? Is there an additional service you can add-on or perhaps a softer-priced product line your customers may be more comfortable buying during these tighter times? During this period of economic uncertainty, opportunity is just waiting to be found, just take different look!
For the first time in its 26 year history, the 99 Cents Only Stores will be raising their prices to offset the rise of household items, foods and other goods.
To raise or not to raise, that is always the question. Well, if your not making enough to cover your costs, you must raise your prices (or lower your costs) in order to make a profit. But what if you just feel like you are worth more?
If you feel that you are worth more than you probably are. If you know that your product or service brings your customers incredible value, quality, ease, relief, hope and/or benefit, then consider separating yourself away from the competition and raising your prices.
Raise prices during an economic downturn you say? Well, if you are competing on price right now then you are facing a difficult battle. You can never win when you are competing on price alone. Your value and your service are your competitive edge so if you want to attract the clientele that can pay for what your worth AND you can deliver on that promise, then a price increase may be an option to think about when looking for ways to increase your revenues.
If you are STILL unsure though, complete the following exercise from Dr. John DeMartini, world leading behavioral expert, speaker and author:
Calculate how much you would like to raise your prices
Write down 100 benefits to your customers that would result from this raise
Write down 100 reasons why NOT raising your prices would be detrimental to your business and customers
As a reward for 100 years of customer loyalty, on October 6th from 4pm - 8pm, they are rolling back prices to 1908 (10 cent sandwiches)!
Now, some may argue a certain sandwich originated at Cole’s, buy naprosyn
but many Angelinos agree that, Philippe the Original, is the birthplace of the famed french dip. And to this day still serves up the best beef dip/au jus combo in the universe. This family-run landmark is so precise in maintaining their brand integrity and in keeping with what their customers want - that they held a family meeting when deciding whether to add ketchup. Not to mention they took a survey of their customers regarding the waiting time and the long lines…consensus? “…they actually like a five- to ten-minute wait. It’s kind of an accomplishment when they get to the counter.” (Los Angeles Magazine Oct. issue pg. 42)
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I see so many businesses focusing on new client acquisition, which is great - but only a fraction of the equation when it comes to sustaining business growth. The other crucial factor is building a strong culture of customer satisfaction, which will become the foundation for creating longevity with your brand. By rewarding loyal customers you can create a fascination around your brand, or perhaps a ‘cult classic’.
How’s that for understanding the importance of lifetime value and its impact on the ongoing success and growth of their business. To 100 more years Philippe!!
