As we continue our March series on identifying your nice market, we feel compelled to continuously show you classic small business marketing mistakes.  Here’s a big one:   Not knowing why your client WANTS your product or service as opposed to why they NEED your product or service.  There is a big difference.  This week we’ll post a video on it, but here’s an article that will get you started.  This is a repost from our founder, John Assaraf last year:

The Difference Between Demographics and Psychographics

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by John Assaraf

When it comes to finding your ideal client, there is a basic principle that you must remember. Your prospects buy what you sell because they have specific needs or wants. Your job as a business owner

is to know, understand and deliver the solutions for those needs and wants, which will differ depending on each specific business. Therefore, it’s critical that you know exactly what your prospect’s needs and wants are. If you distill it down to one significant purpose, it would be to create a match between your buyer and your product or service.

There are two primary categories of information that will assist you with this determination.

Continue reading →

We’re devoting many of our March posts to the importance of playing in a very specific niche market and an ideal client.  This is a great piece to launch our series.  Now more than ever, every small business owner needs to be identifying their niche market.

How To Create a Niche Market for Your Business

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by Gabrielle Melisende

Have you ever wondered how so many beauty salons, web design companies, attorneys Romper Stomper rip or Mexican restaurants can exist in the same geographic area? Especially in small populated areas? Maybe the demand is high. Or, perhaps some of these businesses have set themselves apart by targeting a niche market. Continue reading →