Why WorkSmart? Because we don't believe in working hard. WorkSmartLA is dedicated to bringing you relevant, current, and local stories of L.A. businesses who are building their companies against all odds.
by Spencer Tyler — December 15th, 2009 — GrowSmart, business growth
Now a days it can take upwards of 12‐15 touches with a prospect before they choose to buy your product or service. You must be persistent and consistent in your message without being a pest. Most small business owners will give up after three. Be prepared for this and develop a series of touch points that will continue to nurture your relationship with this prospect at every touch point. You want to be adding lots of value at ever touch point, thus raising the “temperature level” of a prospect until they decide to buy. Obviously you cannot just keep calling them or leaving a voice mail every few days. One of the most effective methods is a weekly e-Zine, Newsletter or a Blog. Make sure your target audience wants to receive your communication by having them opt in to receiving your message. They’ll buy when they are ready, not when you are ready. Your job is to cultivate this relationship with the value of what you do until they say, “yes, I’m ready”. Remember: everyone wants to buy something to solve their pain, but nobody wants to be sold.
Want to learn more? Join this webinar Thursday 12/17 5pm PST
by Spencer Tyler — November 4th, 2009 — MarketSmart
Identifying your ideal client and your niche market is the basic foundation upon which every successful business is built. Below you will find 7 tips that are guaranteed to improve your business if you apply them.
Tip 1: Understand What Your Ideal Client Really WANTS
One of the biggest delusions that most small business owners make is the belief that everyone is my client. Not true! In fact when you try to market to everyone, you end up marketing to no one.
An additional belief that many small business owners have is that knowing the specific demographic information, such as age, sex, marital status, zip code, etc. is adequate knowledge in knowing who my ideal client or niche market is. This is also not true.
This type of demographic information only tells us the type of client that has a need for your product or service. You don’t want to be selling to a client that needs your product in as much as you want a client who has a want for your product or service. The distinction between needs and wants is huge and one that warrants some additional discussion. Continue reading →
by Spencer Tyler — November 2nd, 2009 — business growth
Our friends at OneCoach
are hosting a series of webinars specifically designed to skyrocket your revenue and flood your business with all the clients you want and can handle. Each webinar will focus on a very specific business growth fundamental, and most will include live interviews with actual small business owners just like you who used these fundamentals to dramatically grow their businesses. They will tell you exactly how they did it, and we’ll help you apply it to your business as well.
Check out the calendar of calls by clicking here and then register now to receive complimentary invitations to these weekly Webinars for the rest of 2009! (And if you miss one, you’ll still have access to the recording.)
