Entries Tagged 'SellSmart' ↓

You’ve heard the saying, ‘treat something like a hobby, it will pay you like a hobby’. If networking is going to be one of your strategies to growing your business - treat it like a strategy!  Don’t be an amatuer…

BNI founder and chairman, Dr. Ivan Misner, leads the world’s largest referral organization for business owners, and professionals.  It’s sole purpose is the referral network strategy.

The key to networking? You MUST set obtainable goals and objectives.  Often times, people attending a networking event will set the objective of ‘what time am I going to leave…’  Well, your results will reflect that - so make a change!  Be specific, put some measurable numbers to it…how many events will I attend per week, how many people am I going to meet, what type of contacts am I looking for.

In a recent interview with Dr. Ivan Misner, he reveals the top 10 traits of a master networker;

10.  Dedicated to working in their network; be an expert and effectively work your network.

9.  Sincerity; be completely sincere and connected with the people in your network.

8.  Helpfulness; enact ‘givers gain’ or ‘the law of reciprocity, be willing to give before you receive.

7.

Gratitude;

be in integrity and full gratitude at all times.

Continue reading →

If your steady stream of cash flow is looking more like a soft drizzle what can you do to provide yourself with more stability?

START CREATING STRATEGIC PARTNERSHIPS

Building Strategic Partnerships, or Joint Ventures is a low cost, high impact activity you can use to capture more marketshare, increase brand awareness, save time, build business relationships, and above all, increase your revenues.

To get started, create a list of five or six other businesses that: Continue reading →

I get so much direct marketing crap online and in my physical mailbox.  Most small business owners use the “spray and pray” approach to promote their wares by throwing a few promotional lines on a postcard and sending it to thousands of people.  No wonder they become frustrated and reinforce the belief that “this stuff doesn’t work”  Duh!

Think of a lamp with diffused light spread throughout a room. It’s nice, soothing and subtly stated, hardly powerful, focused or intense.  At the other extreme is a laser, intensely focused, concentrated, which can cut through anything.  Ok, hold that visual in your mind….yes, like a laser.

• Cyborg movie download Toy Story 2 psp

That’s how you want to direct your direct marketing:  When you try and talk to everyone, you’re like a lamp.  And you end up talking to no one.  By focusing laser-like on the emotional needs and wants of your ideal client you can talk to them in a manner that excites them and sends the message that you know how to make their life happier with what you do.  Be laser-like in really understanding why people buy what you do.

Rick Lugash

I didn’t make this up.  “Wow” was something put forth by Ken Blanchard years ago.  Yet, its potency has never been more significant for the small business owner. 

 As a consumer of various products and services, I’ve become so accustomed to mediocrity in what is delivered to me:  My expectation bar is set way low.  Rarely does a service provider provide that one little thing that sends me to “WOW.  It happens rarely, and when it does, I want to tell everyone.  If fact, I’m still telling “Wow” customer service experiences from years ago.  That said, it doesn’t take much to innovate your business in such a way that you create that “WOW” reaction from your ideal clients.  And, I say ideal clients because that’s the client you want coming back again and again.

 I was stunned the day after a doctor visit, when he called me to check up.  I’m telling everyone.  I was in disbelief when the owner of an ‘order-and-pick-up-at-the-counter’ burger joint walked around with a pitcher refilling iced tea.  My chiropractor sends me articles of interest.  That’s “WOW”.  And it obviously doesn’t take a lot; just a focus on the hot buttons of your ideal client. 

 What is one innovation you can make in your business right now to have your best clients express “WOW”?

I don’t mean closing your business down, I mean don’t get so emotionally attached to your product or service that you lose sight of what your best customers really want. 

 I have a good friend who is an excellent chiropractor-one of the best I’ve ever experienced, but he has a mediocre chiropractic practice.  He’s so enamored and passionate about what he does that he has lost sight of what his ideal clients really want.  His business has become about him, and not about what matters most to those that come through his doors. 

 By contrast, I have another friend who owns a massage therapy center.  He couldn’t give a massage if his life depended upon it, but he knows what his clients want.  He asks them, he takes their proverbial temperature, and he understands how his prospects make decisions about whether to use the services of his massage therapists.  He just doubled in size by opening up a second location.  He understands that his highest income producing activity is getting people to come through his doors, not giving massages.

 Ultimately, your customers determine your success.  Start working on your business not in your business.Coyote Ugly dvd Stir Crazy on dvd Nocturna movie

Sweet Home Alabama divx