Identifying your ideal client and your niche market is the basic foundation upon which every successful business is built. Below you will find 7 tips that are guaranteed to improve your business if you apply them.
Tip 1: Understand What Your Ideal Client Really WANTS
One of the biggest delusions that most small business owners make is the belief that everyone is my client. Not true! In fact when you try to market to everyone, you end up marketing to no one.
An additional belief that many small business owners have is that knowing the specific demographic information, such as age, sex, marital status, zip code, etc. is adequate knowledge in knowing who my ideal client or niche market is. This is also not true.
This type of demographic information only tells us the type of client that has a need for your product or service. You don’t want to be selling to a client that needs your product in as much as you want a client who has a want for your product or service. The distinction between needs and wants is huge and one that warrants some additional discussion. Continue reading →
It’s so interesting how people procrastinate. We received almost as many marketing tip submissions the day after the deadline as we did the whole 3 weeks prior…why do people wait? If you want to change your results you must change your actions. Check out this video to see if you still have a chance to get your submission in.
Here are 2 of the latest marketing tip submissions from our contest. You can get more tips, or enter your own for the chance to be published in our upcoming book ‘Small Business Marketing on a Milk Money Budget’ 365 Powerful, Cutting-Edge—and Affordable—Marketing Tactics
Every Small Business Owner Needs to Know. Watch this video and find out!
Enter this contest for a chance to be published in the upcoming book ‘Small Business Marketing on a Milk Money Budget’. And be eligible to win other prizes, like a social media makeover or your very own podcast!
Let’s face it, with everything that’s going on in business today getting some FREE marketing and publicity would be pretty cool don’t you think? Well, here’s your chance!
Get connected with other entrepreneurs and small business owners by contributing to Small Business Marketing on a Milk Money Budget! Stepmom moveMiddle of Nowhere move This guidebook is full of free & low-cost marketing tips. Just click here to get started and learn about all the other prizes you could win for your business, like a social media make over or you own podcast!
Small business owner who have not fully grasped the concept of the importance of understanding who their ideal client is ought to be looking at some of the top tier companies in various high-profile industries and how they are marketing to very specific ideal clients. Continue reading →
As we continue our March series on identifying your nice market, we feel compelled to continuously show you classic small business marketing mistakes. Here’s a big one: Not knowing why your client WANTS your product or service as opposed to why they NEED your product or service. There is a big difference. This week we’ll post a video on it, but here’s an article that will get you started. This is a repost from our founder, John Assaraf last year:
The Difference Between Demographics and Psychographics
When it comes to finding your ideal client, there is a basic principle that you must remember. Your prospects buy what you sell because they have specific needs or wants. Your job as a business owner
is to know, understand and deliver the solutions for those needs and wants, which will differ depending on each specific business. Therefore, it’s critical that you know exactly what your prospect’s needs and wants are. If you distill it down to one significant purpose, it would be to create a match between your buyer and your product or service.
There are two primary categories of information that will assist you with this determination.
Ever wonder what our offices look like? Want to see Spencer in action? Watch the video below and check out our free offer at www.CreateYourNiche.com. tulasi
Start developing your niche today. Star Trek: Insurrection trailer In today’s economic climate, it is more important than ever to find your waiting pool of eager buyers. We’ve produced a 9 page white paper aimed at getting you started. Our goal is to keep our members prosperous in these times.Dracula’s Guest video
You’ve heard the saying, ‘treat something like a hobby, it will pay you like a hobby’. If networking is going to be one of your strategies to growing your business - treat it like a strategy! Don’t be an amatuer…
BNI founder and chairman, Dr. Ivan Misner, leads the world’s largest referral organization for business owners, and professionals. It’s sole purpose is the referral network strategy.
The key to networking? You MUST set obtainable goals and objectives. Often times, people attending a networking event will set the objective of ‘what time am I going to leave…’ Well, your results will reflect that - so make a change! Be specific, put some measurable numbers to it…how many events will I attend per week, how many people am I going to meet, what type of contacts am I looking for.
In a recent interview with Dr. Ivan Misner, he reveals the top 10 traits of a master networker;
10. Dedicated to working in their network; be an expert and effectively work your network.
9. Sincerity; be completely sincere and connected with the people in your network.
8. Helpfulness; enact ‘givers gain’ or ‘the law of reciprocity, be willing to give before you receive.
There’s a wide mis-conception that the more hard work you put into something the better result you will achieve - and as in running a business, working harder should help you to avoid bankruptcy, right? Wrong. The correct way to achieving better results in your business is to work smarter, not harder!
As in a recent article I read on MSNBC.com titled ‘
Sandy Tacchino of Fresno, California never would have thought she would be in jeopardy with her business, Little Dreamers, a children’s clothing boutique. Determined to succeed, Tacchino like many driven entrepreneurs held the belief that grinding away day after day and continuing to work harder would end in an American success story, not a failure.
“I think we never really considered [bankruptcy] as an option because [our business] was a great idea, so who wouldn’t love our store?” she said.
Herein lies the problem- Like Tacchino, most first time entrepreneurs go in to business thinking that everyone will want their product. But unfortunately, no matter what it is you are selling, you will never be able to sell to everyone Norbit dvdrip . And if you are marketing to everyone, you are most likely going to capture no one.
You must be crystal clear on exactly who it is that wants what you have to sell- not needs, but wants
. We don’t buy the things we need, we buy the things that we want.
For instance, I need to get my haircut regularly. But I want a place that is convenient, fast, reasonably priced and has appointments when I need them. My wife, however, also needs haircuts, be she wants a place that is chic, in the right part of town, has the best stylists and doesn’t mind making an appointment four weeks in advance. See the difference. Same need, two very different wants.
Find out what your customer wants and market specifically to those wants and you will be on a much better path to avoiding bankruptcy and filling your bank account.
