Now a days it can take upwards of 12‐15 touches with a prospect before they choose to buy your product or service. You must be persistent and consistent in your message without being a pest. Most small business owners will give up after three. Be prepared for this and develop a series of touch points that will continue to nurture your relationship with this prospect at every touch point. You want to be adding lots of value at ever touch point, thus raising the “temperature level” of a prospect until they decide to buy. Obviously you cannot just keep calling them or leaving a voice mail every few days. One of the most effective methods is a weekly e-Zine, Newsletter or a Blog. Make sure your target audience wants to receive your communication by having them opt in to receiving your message. They’ll buy when they are ready, not when you are ready. Your job is to cultivate this relationship with the value of what you do until they say, “yes, I’m ready”. Remember: everyone wants to buy something to solve their pain, but nobody wants to be sold.
are hosting a series of webinars specifically designed to skyrocket your revenue and flood your business with all the clients you want and can handle. Each webinar will focus on a very specific business growth fundamental, and most will include live interviews with actual small business owners just like you who used these fundamentals to dramatically grow their businesses. They will tell you exactly how they did it, and we’ll help you apply it to your business as well.
Check out the calendar of calls by clicking here and then register now to receive complimentary invitations to these weekly Webinars for the rest of 2009! (And if you miss one, you’ll still have access to the recording.)
Enter this contest for a chance to be published in the upcoming book ‘Small Business Marketing on a Milk Money Budget’. And be eligible to win other prizes, like a social media makeover or your very own podcast!
You’ve heard the saying, ‘treat something like a hobby, it will pay you like a hobby’. If networking is going to be one of your strategies to growing your business - treat it like a strategy! Don’t be an amatuer…
BNI founder and chairman, Dr. Ivan Misner, leads the world’s largest referral organization for business owners, and professionals. It’s sole purpose is the referral network strategy.
The key to networking? You MUST set obtainable goals and objectives. Often times, people attending a networking event will set the objective of ‘what time am I going to leave…’ Well, your results will reflect that - so make a change! Be specific, put some measurable numbers to it…how many events will I attend per week, how many people am I going to meet, what type of contacts am I looking for.
In a recent interview with Dr. Ivan Misner, he reveals the top 10 traits of a master networker;
10. Dedicated to working in their network; be an expert and effectively work your network.
9. Sincerity; be completely sincere and connected with the people in your network.
8. Helpfulness; enact ‘givers gain’ or ‘the law of reciprocity, be willing to give before you receive.
