Entries from November 2009 ↓

Identifying your ideal client and your niche market is the basic foundation upon which every successful business is built. Below you will find 7 tips that are guaranteed to improve your business if you apply them.

Tip 1: Understand What Your Ideal Client Really WANTS

One of the biggest delusions that most small business owners make is the belief that everyone is my client. Not true! In fact when you try to market to everyone, you end up marketing to no one.

An additional belief that many small business owners have is that knowing the specific demographic information, such as age, sex, marital status, zip code, etc. is adequate knowledge in knowing who my ideal client or niche market is. This is also not true.

This type of demographic information only tells us the type of client that has a need for your product or service. You don’t want to be selling to a client that needs your product in as much as you want a client who has a want for your product or service. The distinction between needs and wants is huge and one that warrants some additional discussion. Continue reading →

Our friends at OneCoach

• Starsky & Hutch release House of the Dead

• The Bridges of Madison County release

• Gingerdead Man 2: Passion of the Crust divx

are hosting a series of webinars specifically designed to skyrocket your revenue and flood your business with all the clients you want and can handle. Each webinar will focus on a very specific business growth fundamental, and most will include live interviews with actual small business owners just like you who used these fundamentals to dramatically grow their businesses. They will tell you exactly how they did it, and we’ll help you apply it to your business as well.

Check out the calendar of calls by clicking here and then register now to receive complimentary invitations to these weekly Webinars for the rest of 2009! (And if you miss one, you’ll still have access to the recording.)