You’ve heard the saying, ‘treat something like a hobby, it will pay you like a hobby’. If networking is going to be one of your strategies to growing your business - treat it like a strategy! Don’t be an amatuer…
BNI founder and chairman, Dr. Ivan Misner, leads the world’s largest referral organization for business owners, and professionals. It’s sole purpose is the referral network strategy.
The key to networking? You MUST set obtainable goals and objectives. Often times, people attending a networking event will set the objective of ‘what time am I going to leave…’ Well, your results will reflect that - so make a change! Be specific, put some measurable numbers to it…how many events will I attend per week, how many people am I going to meet, what type of contacts am I looking for.
In a recent interview with Dr. Ivan Misner, he reveals the top 10 traits of a master networker;
10. Dedicated to working in their network; be an expert and effectively work your network.
9. Sincerity; be completely sincere and connected with the people in your network.
8. Helpfulness; enact ‘givers gain’ or ‘the law of reciprocity, be willing to give before you receive.
7.
Gratitude;
be in integrity and full gratitude at all times.
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There’s a wide mis-conception that the more hard work you put into something the better result you will achieve - and as in running a business, working harder should help you to avoid bankruptcy, right? Wrong. The correct way to achieving better results in your business is to work smarter, not harder!
As in a recent article I read on MSNBC.com titled ‘
Knowing when to call it quits in business’
Sandy Tacchino of Fresno, California never would have thought she would be in jeopardy with her business, Little Dreamers, a children’s clothing boutique. Determined to succeed, Tacchino like many driven entrepreneurs held the belief that grinding away day after day and continuing to work harder would end in an American success story, not a failure.
“I think we never really considered [bankruptcy] as an option because [our business] was a great idea, so who wouldn’t love our store?” she said.
Herein lies the problem- Like Tacchino, most first time entrepreneurs go in to business thinking that everyone will want their product. But unfortunately, no matter what it is you are selling, you will never be able to sell to everyone Norbit dvdrip . And if you are marketing to everyone, you are most likely going to capture no one.
You must be crystal clear on exactly who it is that wants what you have to sell- not needs, but wants
. We don’t buy the things we need, we buy the things that we want.
For instance, I need to get my haircut regularly. But I want a place that is convenient, fast, reasonably priced and has appointments when I need them. My wife, however, also needs haircuts, be she wants a place that is chic, in the right part of town, has the best stylists and doesn’t mind making an appointment four weeks in advance. See the difference. Same need, two very different wants.
Find out what your customer wants and market specifically to those wants and you will be on a much better path to avoiding bankruptcy and filling your bank account.
