Hugh Hefner Finds Opportunity In Tough Times

Playboy magazine editor-in-chief and legendary host, Hugh Hefner, has announced that the free ride is over. Private parties at the famous Playboy Mansion will now come with a price tag anywhere from $5000 - $25,000 an event, depending upon the event and the celebrity guest list. If you’re looking for Halloween plans, the mansion is now selling tickets starting at $10,000 for their celebrity and playmate-studded affair!

Playboy Enterprises is indeed feeling the pinch on the economy. With the company losing money from  the poor performance of its DVD, cable TV and print division and with a stock trading at under $3.50 a share as of the beginning of October, the organization is looking for ways to cut costs and increase revenues. While online advertising, licensing deals and sponsorships are avenues they are using to boost sales, Playboy Enterprises is going to capitalize on its renown parties to generate quick cash flow.

And why shouldn’t they? These parties are world renown, are attended by the hottest celebrities and of course, are highlighted by the famous Playboy bunnies. I don’t know anyone who would ever turn down an invite to this fantasyland…I am obviously not hanging out with a very puritanical crowd.

What can you turn in to an additional revenue stream for your business right now? Is there an additional service you can add-on or perhaps a softer-priced product line your customers may be more comfortable buying during these tighter times?  During this period of economic uncertainty, opportunity is just waiting to be found, just take different look!

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