WOWing Your Ideal Client

I didn’t make this up.  “Wow” was something put forth by Ken Blanchard years ago.  Yet, its potency has never been more significant for the small business owner. 

 As a consumer of various products and services, I’ve become so accustomed to mediocrity in what is delivered to me:  My expectation bar is set way low.  Rarely does a service provider provide that one little thing that sends me to “WOW.  It happens rarely, and when it does, I want to tell everyone.  If fact, I’m still telling “Wow” customer service experiences from years ago.  That said, it doesn’t take much to innovate your business in such a way that you create that “WOW” reaction from your ideal clients.  And, I say ideal clients because that’s the client you want coming back again and again.

 I was stunned the day after a doctor visit, when he called me to check up.  I’m telling everyone.  I was in disbelief when the owner of an ‘order-and-pick-up-at-the-counter’ burger joint walked around with a pitcher refilling iced tea.  My chiropractor sends me articles of interest.  That’s “WOW”.  And it obviously doesn’t take a lot; just a focus on the hot buttons of your ideal client. 

 What is one innovation you can make in your business right now to have your best clients express “WOW”?