For 100 yr anniversary, 'Philippe' returns to original 10 cent price tag

As a reward for 100 years of customer loyalty, on October 6th from 4pm - 8pm, they are rolling back prices to 1908 (10 cent sandwiches)!

Now, some may argue a certain sandwich originated at Cole’s, buy naprosyn

but many Angelinos agree that, Philippe the Original, is the birthplace of the famed french dip.  And to this day still serves up the best beef dip/au jus combo in the universe.  This family-run landmark is so precise in maintaining their brand integrity and in keeping with what their customers want - that they held a family meeting when deciding whether to add ketchup.  Not to mention they took a survey of their customers regarding the waiting time and the long lines…consensus?  “…they actually like a five- to ten-minute wait.  It’s kind of an accomplishment when they get to the counter.” (Los Angeles Magazine Oct. issue pg. 42)

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I see so many businesses focusing on new client acquisition, which is great - but only a fraction of the equation when it comes to sustaining business growth. The other crucial factor is building a strong culture of customer satisfaction, which will become the foundation for creating longevity with your brand.  By rewarding loyal customers you can create a fascination around your brand, or perhaps a ‘cult classic’.

How’s that for understanding the importance of lifetime value and its impact on the ongoing success and growth of their business.  To 100 more years Philippe!!

Stepmom on dvd