LA It-girls Innovate an Entirely New Film Festival

There are no shortages of film festivals, especially in Los Angeles, so why on earth would someone even try to enter in to this saturated market?

Suzanne DeLaurentiis and business partner, Juliette Harris, co-founders of The Cinema City International Film Festival and owners of Venice-based ItGirl Public Relations, are taking their chances. The two entertainment industry veterans have uncovered the one niche that has not yet been tapped, TV pilots. They’ve created an entire festival for new TV shows.

Are you a business owner in a seemingly saturated market? Are you having trouble convincing prospects that you should be their vendor of choice? Take a page out of DeLorentiis’s and Harris’s playbook and look for ways to innovate your business. what can you do that is different than and BETTER than the competition?

According to LA Business Journal writer, Brett Sporich, “the unusual TV pilot category does serve to distinguish the two-year-old event amid an increasingly crowded field of L.A.-based festivals. The Santa Monica Film Festival, the Hollywood Film Festival and the granddaddy of them all, the Los Angeles Film Festival.”

If you were a customer of your service, what would really make you go WOW? Almost every small business today has thousands of competitors so only the strongest will be left standing. Your best survival tool is your ability to innovate your business so that you stand out above and beyond the crowd.

The Cinema City International Film Festival, which will launch Sept. 29 at Universal City’s AMC theater complex.

For a short exercise on how to identify what makes you unique, download the following document.
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