Get Out of Your Business…Now!

I don’t mean closing your business down, I mean don’t get so emotionally attached to your product or service that you lose sight of what your best customers really want. 

 I have a good friend who is an excellent chiropractor-one of the best I’ve ever experienced, but he has a mediocre chiropractic practice.  He’s so enamored and passionate about what he does that he has lost sight of what his ideal clients really want.  His business has become about him, and not about what matters most to those that come through his doors. 

 By contrast, I have another friend who owns a massage therapy center.  He couldn’t give a massage if his life depended upon it, but he knows what his clients want.  He asks them, he takes their proverbial temperature, and he understands how his prospects make decisions about whether to use the services of his massage therapists.  He just doubled in size by opening up a second location.  He understands that his highest income producing activity is getting people to come through his doors, not giving massages.

 Ultimately, your customers determine your success.  Start working on your business not in your business.Coyote Ugly dvd Stir Crazy on dvd Nocturna movie

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